Keeping Your Information Private
To help those who are concerned with how their Personally Identifiable Information (PII) is being used online by Bright Side Training Solutions.
Personally Identifiable Information is described in US privacy law and information security as: Information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context.
What personal information does Bright Side Training Solutions collect from the people who visit our blog or website?
When registering to subscribe to Bright Side Training’s email list, you may be asked to enter your name, email address, phone number or other details to help you with your experience. This same information may be requested if you fill out the contact form on the contact page.
When does Bright Side collect information?
Bright Side Training Solutions only collects information from you when you subscribe to a newsletter, fill out a form, or enter information on our site.
How does Bright Side use your information?
Bright Side Training Solutions’s President and Founder, Tracy Bianco, uses the information collected from you when you subscribe to her email list or fill out a form in the following ways:
- To personalize your experience and to allow her to deliver the type of content and product offerings in which you are most interested.
- To improve her website in order to better serve you and other visitors.
- To allow her to better serve you in responding to your requests for customer service.
- To send periodic emails regarding services and programs.
- To follow up with you after correspondence (live chat, email, or phone inquiries)
How does Bright Side Training protect your information?
At Bright Side, we do not use vulnerability scanning and/or scanning to PCI standards. What does that mean? It means we don’t accept payment via our website. Instead, we use an external PCI compliant payment gateway to handle all credit card transactions, keeping your sensitive payment information as secure as possible. All transactions are processed through a gateway provider and are not stored or processed on our servers.
The Bright Side Training website also undergoes regular malware scanning. This is to ensure the website hasn’t been compromised in some way to mine information for an unknown party.
The personal information we do collect is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems. And those individuals are required to keep the information confidential. In addition, all sensitive information you supply is encrypted via Secure Socket Layer (SSL) technology, again as a measure to help ensure information isn’t being redirected to any untrustworthy entities, such as a hacker.
To help keep your information as secure as possible, we have set up a variety of security measures to automatically protect information when a user enters, submits, or accesses their information to maintain the safety of your personal information.
Furthermore, if you’d like to be notified every time a cookie is sent by other websites, you can choose to enable cookie notification settings within your browser. Or you can choose to disable all cookies, so you won’t receive any. You do this through your browser settings. As every browser is a little different, look at your browser’s Help Menu to learn the correct way to modify your cookies.
If you turn cookies off, your user experience on the Bright Side Training Solutions website will not be impacted.
We at Bright Side Training Solutions do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information. This does not include website hosting partners and other parties who assist us in operating the website, conducting business, or serving users, so long as those parties agree to keep this information confidential. We may also release information when its release is appropriate to comply with the law, to enforce our site policies, or to protect ours or others’ rights, property, or safety.
As for non-personally identifiable visitor information, we may provide such information to other parties for marketing, advertising, or other uses.
We do not include or offer third-party products or services on our website.
You can look at Google’s advertising requirements by visiting Google’s Advertising Principles. These requirements are in place to provide a positive experience for users. To learn more, go here.
Users can set preferences for how Google advertises to you using the Google Ad Settings page. Alternatively, you can opt out by visiting the Network Advertising Initiative Opt Out page or by using the Google Analytics Opt Out Browser add on.
As for the information we gather via Google Analytics:
Bright Side Training Solutions has enabled Google to use first-party cookies, third-party cookies, or other third-party identifiers together to
track data that allows Bright Side Training Solutions to improve the website and offer visitors a better user experience.
California Online Privacy Protection Act
In accordance with CalOPPA, Bright Side Training Solutions agrees to the following:
- Users can visit the website anonymously.
How does our website handle Do Not Track signals?
Bright Side Training honors Do Not Track signals when a Do Not Track browser mechanism is in place. In such an instance, we will also keep our cookies to ourselves as well as our advertisements.
Does our site allow third-party behavioral tracking?
Only that which Google Analytics tracks.
COPPA (Children Online Privacy Protection Act)
The Children Online Privacy Protection Act firmly puts the parent in control of a child’s privacy while browsing online. The Federal Trade Commission outlines what is required of those websites that are specifically marketing to children under the age of 13 years old. You can read it here if you’d like.
To be clear, we do not specifically market to children under the age of 13 years old.
Fair Information Practices
The Fair Information Practices Principles are the foundation for privacy law here in the United States. Understanding the Fair Information Practice Principles will better help you to understand general compliance with the various privacy laws enacted to protect personal information.
In accordance with Fair Information Practices, Bright Side Training Solutions will notify you of a data breach that may have compromised your data via email, within 30 days of receiving notification of the data breach.
Bright Side Training Solutions also recognizes your right to the Individual Redress Principle. This Principle requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires not only that individuals have enforceable rights against data users, but also that individuals have recourse to courts or government agencies to investigate and/or prosecute non-compliance by data processors.
CAN SPAM Act
The CAN-SPAM Act is a law that keeps our inboxes from being bombarded with unwanted advertisements. The Act sets the rules for commercial email, establishing requirements for commercial messages. The Act also gives recipients the right to have emails stopped from being sent to them, and it spells out penalties for violators.
The bottom line is that the CAN SPAM Act, like the General Data Protection Regulation, is all about consent. You should only ever receive email advertisements and marketing emails from individuals and companies you’ve chosen to receive such information from.
At Bright Side Training Solutions, we collect your email address in order to:
- Send information, respond to inquiries, or other requests or questions
- Market to our email list or to continue to send emails to clients after the original transaction has occurred.
In alignment with the CAN SPAM Act, we agree to the following:
- We will not use false or misleading subjects or email addresses.
- We will identify the message as an advertisement or offer in some reasonable way.
- We will include the physical address of our business or headquarters.
- We will monitor third-party email marketing services for compliance, if one is used. Currently, one is not.
- We will quickly honor opt-out/unsubscribe requests.
- We will allow users to unsubscribe by using the link at the bottom of each of our email list emails.
If at any time you would like to unsubscribe from receiving future emails or general correspondence, you can email Tracy Bianco at
firstname.lastname@example.org, and you will be promptly removed you from ALL correspondence.
General Data Protection Regulation
The General Data Protection Regulation (aka “GDPR) is a regulation put in place by the European Union. Its purpose is to protect the rights and freedoms of individuals by ensuring that data isn’t being processed without their consent.
830 E Pennsylvania Street
Staunton, IL 62088
Last Edited on 2018-06-13